Communications: Internet telephony, regulatory rulings, and removal of competitive barriers will blur the boundaries between traditional and new-generation communications providers. Solving business problems in communication requires a good understanding of where things are going, where my facilities are, where my competitors are, and who my customer is.
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Real Estate / Retail: Real estate professionals are acutely aware of the value of geospatial technology in sighting restaurants, stores, warehouses, and corporate offices. Some of the more important factors to consider when locating a business are proximity to potential customers, traffic counts, demographics, crime rates, transportation infrastructure, and environmental risks such as floodplains, toxic sites, and others. Today, geospatial technology is a cornerstone for success.
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Financial Services: Maintaining value and profitability are of immediate concern. Geospatial technology provides financial institutions with unique insight about their customers purchasing habits, financial behavior, and needs for additional products or services. Solving business problems in financial services requires a good understanding of where things are going and who your customer is.
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Insurance: Insurance is about acquiring customers and managing risk; both are related to location. Geospatial technology allows you to accurately pinpoint and verify that location as well as visualize and understand the location's area. This enables you to improve sales, marketing, and customer service initiatives. Solving business problems in the insurance industry requires a good understanding of where things are and who your customer is.
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Healthcare: Location is a critical component for success in healthcare organizations. Providers today need to meet patient needs, provide quality service, analyze competitive threats, and ensure optimal network coverage. By employing geospatial technology, healthcare organizations are now looking at critical business operations, planning needs, site selection, market segmentation, and network mapping.
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Media / Advertising: Understanding the "where" in the marketplace allows you to achieve the greatest marketing campaigns for your clients while gaining on your competition. By exploiting geospatial technology to create a competitive advantage, you can understand where periodicals are circulated, where billboards can be placed most effectively, and where radio stations can reach a specific profiled target audience. This allows you to modify the marketing message to better match the buying behavior of a given area.
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Oil & Gas / Mining: Geospatial technology helps you to utilize numerous disparate data sources such as: geologic maps, lease or ownership maps, aerial, satellite and geophysical imagery, and tabular databases in a multitude of layers. They play a vital role in analysis and accessibility of information—all displayed simultaneously giving you a means to understand relationships.
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Transportation: If you have people or vehicles on the road and need to mange efficient pickup/delivery operations or assign field service workers, you can benefit from geospatial solutions designed for transportation and logistics. You will be able to solve complex local/national routing problems in minutes rather than hours and dramatically increase the level of customer service and operational efficiency within your company.
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Government: Social services, health departments, law enforcement, assessors' office, military, and other public sector agencies have long made use of geospatial technology and mapping solutions to better serve their constituents. Solving problems in the public sector at the federal, state, and local levels requires a good understanding of where things are going and who your customer is.
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